The ready-to-cook (RTC) food segment in India is witnessing rapid expansion, with offerings now ranging from traditional South Indian staples like dosa and idli to western desserts such as cakes and brownies. Driven by rising urbanisation, time-starved consumers, and increasing demand for convenience, companies are diversifying their portfolios beyond basic mixes to include gourmet and regional flavours. Brands like iD Fresh, MTR, and Gits are seeing significant growth, while newer startups are also entering the market with innovative packaging and preservative-free options. The segment, which gained traction during the pandemic, continues to grow steadily with demand from both metros and tier-2 cities.