In a move to increase adoption and usage of its flagship payment app, the National Payments Corporation of India (NPCI) has significantly scaled up incentives and promotional offers for BHIM (Bharat Interface for Money). The enhanced rewards are aimed at both users and merchants, with cashback schemes, loyalty points, and performance-based incentives being rolled out. This development comes as NPCI looks to reclaim user interest amid stiff competition from private UPI apps like PhonePe, Google Pay, and Paytm. The step is expected to drive higher transaction volumes and deepen BHIM’s market penetration, particularly in rural and semi-urban regions.