I couldn’t find any today’s (July 1, 2025) news specifically about Indian phonemakers “dialing up” a fight for volume. The most recent and relevant coverage includes:

• In early 2025, Chinese brands still dominated the Indian market with approximately 75% of shipments. Local and foreign players are adjusting strategies to compete on both volume and value fronts — premiumisation is increasing alongside efforts to grow affordable, high-volume segments
• In late 2024, fierce “phone price wars” were reported: Xiaomi, Samsung, OnePlus slashed prices on their top-tier 5G models, while homegrown brands like Micromax and Lava aggressively competed in the ₹10,000 and below budget segment .

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