The Competition Commission of India (CCI) has initiated a formal investigation into Asian Paints following a complaint by Birla Opus (a part of Grasim Industries), alleging abuse of dominance. The CCI found prima facie evidence of anti‑competitive practices, including offering exclusive incentives like foreign trips and discounts to dealers for exclusivity, pressuring landlords and transporters against engaging with Birla Opus, and imposing unfair conditions that could restrict new market entrants . Holding over a 50 % market share in decorative paints, Asian Paints is now facing scrutiny for potentially stifling competition. The CCI has directed its Director General to complete the probe and submit a report within 90 days . Asian Paints has responded stating it will review the order, legally cooperate, and reserve the right to take further recourse .

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