The collaboration marks Reliance’s formal entry into the booming Indian esports arena. With BLAST contributing its large-scale tournament production skills and publisher relationships, and Reliance bringing Jio’s tech infrastructure, distribution network, and Rise’s event management expertise, the JV will host high-quality competitive gaming events on the JioGames platform. An initial ₹5 crore investment secured BLAST’s equal stake, signaling a strong strategy to engage India’s 600 million gamers, a market projected to grow from US$ 3.8 billion now to US$ 9.2 billion by 2029.

By uniting global-scale production capabilities with one of India’s largest digital platforms, Jio BLAST eSports is primed to elevate the local gaming ecosystem, create fresh IPs, and support publishers, sponsors, grassroots talent, and world-class competition.

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