More mandals choose clay idols amid rising awareness on environment

Mumbai, August 28, 2025 – Mumbai has witnessed at least a 15% decrease in the use of Plaster of Paris (PoP) idols for Ganesh Chaturthi this year, as more households and mandals switch to eco-friendly clay idols. Civic officials confirmed that the trend reflects growing awareness about environmental conservation and the harmful impact of PoP idols on marine life and water bodies. The shift marks a significant milestone in the city’s ongoing efforts to promote sustainable celebrations.

According to data shared by the Brihanmumbai Municipal Corporation (BMC), sales of clay idols have seen a steady rise as environmental campaigns gained momentum over the past few years. Officials attributed this decline in PoP usage to stricter monitoring, awareness drives, and the availability of affordable eco-friendly alternatives. They noted that immersive tanks and clay idol-making workshops also encouraged households and mandals to embrace sustainable practices.

The High Court and National Green Tribunal had previously raised concerns about the chemical paints and non-biodegradable materials used in PoP idols, which release toxins into rivers and seas. Responding to these warnings, civic authorities intensified their campaigns urging citizens to adopt eco-friendly idols. The visible reduction in PoP idol sales this season is being seen as a direct outcome of these interventions.

Environmental activists welcomed the shift, noting that each PoP idol avoided translates into reduced pollution after visarjan. They pointed out that awareness among younger generations, particularly students, has played a major role in spreading the message of eco-conscious celebrations. Many schools and NGOs organized awareness drives, highlighting the ecological benefits of clay idols over PoP ones.

On the other hand, idol makers admitted that the transition has been challenging. Many artisans who depended heavily on PoP idols for quicker and cheaper production costs are now learning clay idol techniques to meet demand. Workshops across the city trained artisans in eco-friendly idol making, ensuring they do not lose their livelihoods in the process. Officials emphasized that this balance between sustainability and livelihood is crucial for the long-term success of the eco-friendly movement.

The BMC has also increased the number of artificial ponds and eco-immersion tanks across wards to facilitate responsible visarjan. Civic authorities believe that logistical support, combined with awareness, has boosted citizens’ willingness to adopt greener practices. The administration has promised to continue such efforts in the coming years, with the aim of phasing out PoP idols entirely.

The decline in PoP idols marks a positive step towards reducing water pollution during Ganesh Chaturthi. With more citizens embracing sustainable practices, Mumbai is setting an example for other cities to follow in balancing tradition with environmental responsibility.

Source