according to the NSO’s 2023–24 “Nutritional Intake in India” report, Indians are consuming more protein and fat compared to ten years ago, reflecting improving diets across the country.

In rural areas, average daily protein intake reached 61.8 g and fat intake 60.4 g, while in urban areas it was even higher at 63.4 g protein and 69.8 g fat per person . This signifies a steady rise from past years, driven by rising incomes, enhanced awareness around health and nutrition, and increased access to diverse food sources,like pulses, dairy, eggs, and lean meats.

However, the report also noted a slight decline in overall calorie consumption and a minor dip in rural protein consumption in 2023–24, likely influenced by seasonal or economic factors . The shift toward higher protein and fat intake underscores a positive trend toward more balanced macronutrient consumption, aligning with global health guidelines.

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