A new gold rush is underway in India, but unlike the historical frenzy of individual buyers, this time it’s corporates leading the charge. As economic uncertainty persists and inflationary pressures loom, companies across sectors—from NBFCs to fintech and even retail—are ramping up their exposure to gold, not just as an investment hedge but also as a lucrative business opportunity. Gold-backed lending is surging, driven by high demand and better asset quality, while firms are also entering gold storage, logistics, and digital gold platforms. Analysts see this shift as a strategic move to tap into India’s $1.5 trillion gold economy, signaling a corporate-led boom in the bullion business.