India is stepping up oversight of e-commerce platforms by targeting so-called “dark patterns” — manipulative interface designs like false urgency, basket sneaking, subscription traps, confirm-shaming, bait‑and‑switch, drip‑pricing, and forced action. The Central Consumer Protection Authority (CCPA) is now mandating annual internal audits, self-declarations of compliance, and removal of these deceptive elements. Over 50 major players across e‑commerce, fintech, ride‑hailing, and food delivery have been directed to complete self‑audits within three months, with formal notices already issued to 11 firms—including Uber, Ola, and Zepto—for violations. While the crackdown aims to enhance transparency and defend consumer autonomy, industry voices warn that the new regulatory regime could significantly raise compliance costs and may take time to curb entrenched deceptive practices .

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